What are virtual events, the benefits, and why is finding the right virtual event strategy important?
Now, more than ever, virtual events have never been so relevant and popular. If you don’t already know, virtual events are merely events held virtually (not in person). Instead, these events are usually held on the internet, with hundreds if not thousands of viewers joining the show, watching along with life, and sometimes joining in on the action.
The consequences of coronavirus are still lingering, and they will do for so time – who knows when we’ll be back to normal. Well, a new normal? However, that doesn’t mean you need to hit pause on any events you had planned or intended to prepare. No, why not consider virtual events instead?
This article will discuss the benefits of hosting virtual events, a trend more and more businesses are joining at the moment. To finish, we will discuss the importance of strategy and how you can find the best one for you and your business.
Virtual events are more tremendous cost-effective
Unlike regular events that are often associated with hefty expenses (e.g., booking of venues, staff, security), virtual events have little to no cost. At most, you’re looking at paying for specific software, server capacity and running, and other online expenses.
Virtual events have never been more convenient, accessible, and the perfect opportunity to reach a wider audience without spending loads of money for start-ups.
Ability to reach a much wider audience
No matter what venue you choose to host a physical event, there’s always a maximum capacity, usually slightly short of what you could sell ticket wise. However, with virtual events, you can reach a much wider audience, involving more fans, customers, and likeminded individuals in your event than a physical one.
Similarly, this also makes the event much more accessible. Say, for example, your physical event was to be held in Texas, the United States. Most likely, most of your audience will be from the United States, likely Texas and surrounding areas. Fewer customers or fans will travel from abroad, especially if it’s super far away.
However, with a virtual event, accessibility is at its highest. No matter where a customer/fan lives, they have an equal opportunity to attend your event from the comfort of their living room.
This is likely to increase your overall audience size, increasing ticket sales and revenue for your business – it’s a win, win.
Virtual events are safer, especially given the current crisis
As previously discussed, and as we’re sure you’re aware, with coronavirus circulating across the United States and the world, many events are currently unable to be held. If they are allowed, they are to be socially distanced, therefore, resulting in less capacity.
This is bad for business, especially with the price of renting venues rising due to the virus’s U.S economies’ response.
Therefore, instead, virtual events are both cheaper and much safer. There is little to no cost with guests attending the “venue” from the comfort of their own home, socially distancing in place, reaching a much wider audience, and not spreading the virus, all while enjoying the event – what’s not to love?
Virtual events can improve your brand strategy
You heard it here first: virtual events can improve your brand strategy. Hosting virtual events is the perfect opportunity to build up your brand, advertising your products/services in front of a larger audience, thousands if you’re lucky.
Host your event right, and with the correct expertise, you could become a leading innovator in your field. With this expertise backed by an audience, your brand has a much broader impact – more people are likely to share your content, discuss your events, and maybe even write reviews on your service.
But what does this mean? This means increased brand awareness, helping you stand out in what is likely an already saturated market. This is an invaluable tool, allowing you to reach new heights, tap into new markets, and helping you scale your business.
It’s all in the strategy
However, although it may seem rather simplistic, there’s much room for hiccups when setting up your own ‘virtual event. It’s not quite as a straight road to success as you’d think. For example, if hosting online, you must ensure your connection is strong enough, the servers can hold the maximum capacity of the event, and that if the virtual event is to crash, you have the systems in place to reboot this in a matter of minutes, if not seconds.
All of a sudden, this just got a lot more technical – we know. We’re not trying to scare you off, though. We’re trying to prepare you. Just because an event is virtual does not mean there is no room for error. You need to mitigate risks, just like a physical event.
If you’d like help with your virtual event, contact us today by clicking here.
To put it simply, virtual events are the future. With the current pandemic biting many business owners’ heels, ditching physical events and opting into the virtual world is most definitely the way forward.
Not only does this enforce social distancing guidelines, but this allows you to reach a much wider audience, generating more cash flow, and if you do it well, increasing your brand strategy and awareness.
However, it’s all in the brand strategy. It’s all good having a great idea, but you must be able to execute on this – do you have what it takes? For many, they don’t know where to begin, and that’s where we come in.
As previously mentioned, if you require assistance with any aspect of a virtual event, we’d love to hear from you. We pride ourselves on providing simple solutions to any problems or concerns you may have. You won’t regret it, we promise you.
To find out more about our virtual events service, click here.